Let’s create intentional family memories, celebrate the big occasions, and create magic within the everyday.

On The Blog

The 100th Macy’s Thanksgiving Day Parade

Watching the Macy’s Thanksgiving Day Parade is one of our favorite traditions! We love to turn our morning of parade watching into its own little celebration, and our new City Sidewalks collection with My Mind’s Eye gave me the perfect starting point for setting up a magical Thanksgiving morning. This year marks the 100th anniversary of the parade, so we decided to go even bigger with our setup, adding larger NYC-themed balloons, gold stars, and our very own city street!

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everyday magic

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What Exactly IS an Occasions Bin®?

Find out more about the trend that’s taking over kitchens all over Instagram. Let me show you how we’re adding   sprinkles to the small moments.

meet

Shakira is a creative mama and content creator who shares ideas on making everyday   occasions magical. Intentional memory making, holiday magic, and creating community around motherhood are her jam. She’s an active duty military spouse stationed in Fort Bragg, NC with her husband Mark, daughters Raegan (11) and Zarie (9) , Xander (6) and little Miles (3) . Three of her favs: Brunch, Chuck Taylors, Peonies.

Shakira

Occasions by Shakira is proud to have been featured in the following:

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find big joy in small moments

We've got you covered when it comes to intentional memory making!

Here are my favorite resources to get you started when turning up the fun.